A leading golf equipment manufacturer set out to unify and streamline its global customer service operations. Teams were working across fragmented systems including ERP, CRM, product specifications, R&D documents, and more, forcing agents to juggle multiple screens during customer interactions. The result was inefficiency, inconsistency, and slow query resolution, limiting the ability to scale.

With AuxoAI, the brand launched CHIP, an enterprise grade AI platform leveraging Microsoft Azure, Salesforce, and Oracle. What began as a chatbot pilot quickly evolved into a scalable AI foundation for global expansion. Within six months, CHIP supported thousands of interactions across five regions and extended into business functions including R&D, Operations, HR, and Finance.